From the friends at R/GA: Black beauty is behind many of the trends, products, and styles we love, but it rarely gets the credit it deserves— especially online.
When you search “K beauty,” “French beauty,” or “J beauty” online, you get what you expect: images, products, and videos that represent these beauty cultures. But, when you search “Black beauty,” you get horses...
We want to help rewrite the internet’s memory on how Black beauty shows up in search. Help bring real Black beauty to the top by using #BlackBeauty on all content related to Black beauty, and together we can make sure it gets the representation it deserves.
If you want to know more about the power of Black beauty, visit sephora.com/beauty/celebrate-black-beauty.